April 27, 2020 Product

Curated second-hand.

Guest post from APM Employment Services (formerly Konekt).

After visiting her local op-shop, Kitty noticed there was a large number of beautiful, high-quality, unique and cool brands that were just left sitting on the rack.

It was only when she purchased a really great quality item that was not even in her size, that she realised she could use her passion for shopping second-hand to start a small business by reselling. With the help of APM and the NEIS training program, Kitty started her business Trash & Trending.

Through Trash & Trending, Kitty provides a curated online op-shop experience. She provides value to her customers by taking time and effort out of the shopping experience. Customers can avoid the stigma that some people associate with walk-in op shop stores. But most importantly, she brings sustainable, ethical and mindful fashion to the consumer – at a price much lower than brand new items.

“Not many people are aware of the massive amounts of wastage created by the fashion industry in Australia on a daily basis,” Kitty said. “You’d be surprised by how much actually gets exported to other countries, or worse, ends up as landfill.”

“By shopping second-hand, we enable our customers to use existing resources, clothing which is otherwise perfectly fine.”

Trash & Trending purchases are made on eBay, with many customers first browsing through the Trash & Trending Facebook or Instagram feed. Instagram is a fabulous tool for curating an engaging feed of garments and outfits, but one feature of the app that is frustrating to brands is the limitation of only being allowed one clickable link in your profile’s bio. Through clever use of linktree Kitty connects her Instagram audience with a menu of all her eBay shopping categories with just one click. It’s a very quick way of getting down to business. Kitty’s methodical linktree list of menu items includes tabs by size for women’s and men’s apparel, children’s apparel, shoes, accessories and an ‘item of the week’. When clicked, each linktree tab takes shoppers directly to the category on eBay where stock is then perused and the sale is completed.

The resources reused and the time saved by customers puts Kitty Brooker’s passion to great use. Find something special at Trash & Trending.

Do you have a great new business idea? NEIS is an Australian Government sponsored new business training program, to assist with self-employment. Use the postcode finder for your local provider and contact them for a chat.

This story was provided by APM Employment Services, Australia’s largest provider of New Business Assistance with NEIS, helping more than 8,500 people start their own business.

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