Eyre Peninsula Produce finds support with the Self-Employment Assistance program

“DO IT! Don’t think about it, just do it”

This was a piece of advice from Amanda Hoffman, Owner of Eyre Peninsula Produce, to all aspiring new small business operators.

Amanda goes on to say, “yes, it will be hard, and yes there may be times you feel like crying, but it is so rewarding! The people we have met, the friendships made, the knowledge I have learnt, the networking and learning about different ways to do things has been such a great experience. We are so much happier now (even with the business pressure and responsibilities) than we were when we were working for an employer”

Amanda is the proud owner of Eyre Peninsula Produce, a small family farm in Whyalla in the Eyre Peninsula, supplying chemical free products to the community.

Amanda’s passion for freshly harvested, chemical free food is so evident and has kept them busy with monthly markets, weekly newsletters and recipes and ongoing food orders and deliveries.

Amanda says that “Small Business Coaching has been great. I have loved it. The support from Warren and Mimmo who have helped steer me in the right direction.”

 Her mentors have also alleviated a lot of her fears as she would second-guess herself, but their advice has given her confidence to get out there!


The Federally funded Self-Employment Assistance program has supported Amanda to start her own business. Her support was FREE and it may also help you discover if Self-Employment is suitable for you.


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