From Politics to Purpose:
Sarah’s Sparkling Journey with Memorable Mocktails
In a remarkable career pivot, Sarah Hennessy has turned personal adversity into business success, swapping a high-pressure life in politics for a vibrant, community-focused venture: Memorable Mocktails.
Once a ministerial adviser and social worker, Sarah’s life took a dramatic turn following the breakdown of her marriage. Seeking new direction, she found her calling in the world of alcohol-free celebrations. Thanks to the support of Auctus Training Institute Training & Education through the Self-Employment Assistance (SEA) program, Sarah received vital guidance in market research, financial planning, and business development—transforming an idea into a thriving business.
Her popular mocktail workshops have consistently sold out, and her events—such as a recent hit at the Multicultural Society—are opening doors to exciting collaborations with groups like the Australian Defence Force. With growing interest in private bookings for birthdays and hens nights, Sarah’s impact is clearly bubbling over.
Media attention has followed, with features in Glam Adelaide, The Advertiser, and an upcoming spot on Special Broadcasting Service (SBS) Australia Insight. Her story, aptly titled “Booze-fuelled politics to mocktail mixology,” captures the spirit of reinvention and resilience.
With community engagement at its heart and a clear message promoting a sober, celebratory lifestyle, Memorable Mocktails isn’t just a business—it’s Sarah’s second act, and it’s making a meaningful splash.
