After 5 years as a practicing lawyer, Penny came to the realisation that she wasn’t content and wanted to find something that fed her creative side. Keen to use her entrepreneurial skills, and with a great love of food, she took a leap of faith and left her job to chase a new dream. After time spent in New York, she returned to Australia inspired to start a niche food experience business. Starting her business during a global pandemic was tough but her unwavering belief in her business, and her ability to adapt quickly allowed the pandemic to go from being a significant detrimental blow to a blessing for the business.

From Lived Experience to Award-Winning Enterprise: Zoee Pty Ltd
The National Self-Employment Association is proud to recognise Zoee Pty Ltd as this year’s Best New Business Award winner. Founded in Melbourne, Zoee Pty Ltd


